Working closely with the Head of Marketing, I provided the perspective of a Boston College student to create content that resonated with our student body and helped to make the career journey a little less daunting. This primarily included social media management, newsletter copy & design, and various physical marketing collateral (including on-site visuals, pamphlets, and a booklet).

• Redesigned weekly newsletter, reaching over 10,000 students and helped achieve a consistent 60% open rate.

• Analyzed blog data, developed blog topics, and authored articles with over 400 views.

• Designed and created promotional materials for core events and programs.

• Managed weekly Twitter, Instagram, and Facebook posts, including content creation and scheduling on Hootsuite.

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