As the first true "marketing" hire, there was a lot to do and build from the ground up. After having joined as an operations analyst, I had a firm grasp on the ins and outs of what made B2C2 truly special. Then, it was just a matter of sharing it with the world in a way that packed a punch and resonated with clients and prospects.

From building a newsletter, implementing an analytics dashboard, and managing our global events sponsorship program (and even starting to host our own!), I've collaborated closely with various team members to build out B2C2's marketing strategy!

• Began and built quarterly newsletter and weekly market commentary

• Manage social media accounts, primarily LinkedIn and Twitter, and more than double LinkedIn followers from ~4k to ~9k.

• Lead global event sponsorships, including strategy, implementation, and on-site support.

• Begin creating a database of content, including client spotlights, employee spotlights, and increased thought leadership

• Started paid media campaigns on Google and LinkedIn, increasing impressions by 8x.

• Built out analytics database in Google Data Studio to begin tracking progress and set KPIs

• Helped to bring key branding moments to life, including B2C2 London Black Cabs and "Need liquidity?" champaign glasses (complete with B2C2 cocktail!)